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Research Archive: Signs, Records and Documents

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Every picture this investigation has turned up or relied on, in one place: the signs on laundromat walls, the trade magazine ads, the copyright register, the directories, the census, the property records, and the clip art they were checked against. Click any image to open it full size. Each caption says where the picture came from and whether the point it supports is documented or inferred.

The individual sign titles, with wording and registration numbers, are in the Sign Catalog. Signs that turned out not to be Laundesigns are on Other Vintage Laundry Signs. If you own a photo here and want a different credit or want it removed, use the contact page.

Sections: 1. Laundesigns on the wall · 2. LAUNDROMAT storefront signs · 3. Trade press ads and news · 4. Copyright register and directories · 5. Census records · 6. Property records and the shop · 7. Clip art and comparisons · 8. Where this started


1. Laundesigns on the wall

Photographs of the signs where they hung, oldest sighting data first where known.

Rob’s Stop ‘N’ Wash, 54 5th Ave, Park Slope, Brooklyn

Seven vintage Laundesigns laundromat signs on wood paneling at a Brooklyn laundromat
Documented. The seven-sign reference set, photographed on the wood paneled wall at Rob’s: BE AN ANGEL, DID YOU SAY CHANGE?, WE’RE NOT RESPONSIBLE, CAREFUL NOW!, THIS COULD BE YOU, HOWDY NEIGHBOR, DON’T DYE HERE. Part I of the file dates these photos to about 2008; a Google Maps photo of DON’T DYE HERE at the same address is dated July 2019 (contributor JC Rosas). The two dates are not reconciled.

Long Island City, Queens

Flickr photo of the WE'RE NOT RESPONSIBLE straitjacket laundromat sign, Long Island City, 2009
Documented. WE’RE NOT RESPONSIBLE in an unnamed laundromat, taken 31 Oct 2009 by Jason Eppink. Source: Flickr. This is the photo whose straitjacket figure Google Lens matched to CSA Images stock art (section 7).

Trumansburg, Finger Lakes, New York

Flickr photo of HOWDY NEIGHBOR and WE'RE SORRY signs above teal coin washers in Trumansburg NY, 2011
Documented. HOWDY NEIGHBOR and WE’RE SORRY above a row of teal coin washers, taken 2 Jul 2011 by Flickr user finitor. Source: Flickr.
WE'RE SORRY vintage laundromat sign, bald man with a big nose and finger to cheek
Documented. WE’RE SORRY, cropped from the Trumansburg photo. Vlad’s reverse search of this crop found the 1958 Butter-Nut coffee pitchman (section 7).

Rensselaer, New York

Pinterest pin of three vintage laundromat signs in Rensselaer NY under a security camera
Documented. WE’RE NOT RESPONSIBLE, BE AN ANGEL and DON’T DYE HERE side by side, captioned by the pinner as hanging in a local laundromat in Rensselaer, NY. Pinned about 2019 or 2020. Source: Pinterest.

Felton, Santa Cruz County, California

DON'T DYE HERE and HOWDY NEIGHBOR signs on a yellow laundromat wall with a clock in Felton, California
Documented. DON’T DYE HERE and HOWDY NEIGHBOR with a wall clock between them and a house notice about horse blankets. From the blog Felton Homes and History (Vicki Wees), posts of 31 Aug and 1 Sep 2013, where commenters said the sign had hung in the Felton laundry for 40 years or more.
Google Images results showing HOWDY NEIGHBOR from the Felton Homes and History blog
Documented. The same blog’s HOWDY NEIGHBOR close-up as it appears in Google Images.

Alabama home laundry room (Facebook)

Vintage HERE'S HOW and DRY? laundromat instruction posters in a home laundry room in Alabama
Inferred. HERE’S HOW (washer) and DRY? (dryer), the two large instruction posters, in a private home laundry room. Facebook post, 9 Aug 2023. No maker line visible; the attribution rests on style and the 1960 copyright descriptions.
Blue panel versions of DON'T DYE HERE, WE'RE NOT RESPONSIBLE and BE AN ANGEL on a home laundry wall
Unverified. Blue-panel DON’T DYE HERE, WE’RE NOT RESPONSIBLE and BE AN ANGEL on a home laundry wall, from a Facebook post titled Adding vintage signs to a laundromat. Treated as the same Alabama source until the poster confirms.

Philadelphia area (Facebook Marketplace)

Cropped cartoon figures from eight Laundesigns laundromat signs used for reverse image search
Reference. Working sheet: the eight figure crops run through Google Lens.

2. LAUNDROMAT storefront signs

The search started on a side road. Many New York laundromats share one exterior sign design: the word LAUNDROMAT in red block letters on a long cream panel, with round porthole washer graphics at one end. Nobody has identified the maker. No evidence ties these signs to Schorr Sign Service, and this thread is paused until the Laundesigns question is settled.

1960s style New York LAUNDROMAT storefront sign with porthole washer graphics
Reference. Storefront with the shared LAUNDROMAT sign design, SERVICE and SELF SERVICE strip below. Saved from a storefront photography website into the original illustrated timeline; the source page was not recorded.
1960s style New York LAUNDROMAT storefront sign with porthole washer graphics
Reference. A faded example over graffiti covered roll down gates. Saved from a storefront photography website into the original illustrated timeline; the source page was not recorded.
1960s style New York LAUNDROMAT storefront sign with porthole washer graphics
Reference. Another example, washers visible through the window. Saved from a storefront photography website into the original illustrated timeline; the source page was not recorded.
1960s style New York LAUNDROMAT storefront sign with porthole washer graphics
Reference. SERVICE and SELF-SERVICE variant. Saved from a storefront photography website into the original illustrated timeline; the source page was not recorded.
Google Street View of a corner laundromat with two LAUNDROMAT signs, April 2026
Reference. A corner laundromat with the design on both faces. Google Street View, April 2026; exact address not recorded in the file.
Watermarked stock photo preview of a LAUNDROMAT storefront sign on a brick building
Reference. The same design on a brick building. Alamy stock preview (watermarked), found in Google Images.
Google Maps captures of exterior LAUNDROMAT signs in Manhattan and the Bronx
Documented. Survey captures from Google Maps: Atmi Junior (Harlem), Laundromat 181st (Washington Heights), Lucky Laundromat (Hunts Point), Norwood Laundry (Bronx), Min81 (East Broadway), SLJ Laundromat (Village), Park West Laundromat (Upper West Side), Village Cleaners Laundry.
Grid of Google Maps screenshots of painted laundromat sign candidates in New York
Reference. Candidate painted signs logged during the Google Maps survey.
Google Maps exterior and interior views of a New York laundromat
Reference. A survey stop: exterior sign and interior washers, both from Google Maps.

3. Trade press ads and news

American Coin-Op was the trade monthly for coin laundry owners. Schorr Sign Service advertised Laundesigns there from May 1961. Most 1962 to 1979 issues are print-disabled on the Internet Archive, so several of these are snippets rather than full pages.

American Coin-Op May 1961 page 48 with the Laundesigns DON'T DYE HERE ad
Documented. American Coin-Op, May 1961, printed p. 48: the DON’T DYE HERE ad, We know, it’s a Grave Situation, beside Rubin Braun’s Got a Problem? column. Schorr Sign Service, 67-15 Myrtle Ave., Glendale 27, N. Y. Source: Internet Archive.
Cartoon undertaker in a stovepipe hat from the 1961 DON'T DYE HERE ad
Documented. The undertaker figure from that ad, © 1960, no signature.
1961 American Coin-Op Laundesigns ad copy with Schorr Sign Service address
Documented. The same ad copy in another 1961 issue, keyed Circle No. 9 on Post Card (the May run reads Circle No. 36). The screenshot does not show which month. Internet Archive.
November 1961 American Coin-Op ad YA BETTER WATCH OUT, Let's get those over-soapers before they get us
Documented. November 1961: YA BETTER WATCH OUT, headlined LET’S GET THOSE OVER-SOAPERS BEFORE THEY GET US. © 1960. Source: Internet Archive.
November 1961 ad copy, Let LAUN-DESIGNS help cut your maintenance costs, Schorr Sign Service
Documented. The copy block of the same ad, spelled LAUN-DESIGNS, Circle No. 49, printed p. 89.
Bandaged tough kid with a slingshot from the YA BETTER WATCH OUT laundromat sign ad
Documented. The YA BETTER WATCH OUT figure: a bandaged tough kid with a slingshot. Registered 15 March 1960 as K58994 (Tough character with slingshot). No photo of the sign itself has turned up yet.
1962 Coin-Op ad HAVE YOU SEEN THE REST OF MY GANG, cartoon man with money in his pockets
Documented. HAVE YOU SEEN THE REST OF MY GANG?, © 1961, American Coin-Op March 1962 p. 121 and May 1962 p. 86. The figure is registered title SAVE YOUR MONEY (K63969, Comic slick character, pockets stuffed with money).
1962 Coin-Op ad TIRED OF PAYING BILLS with an unshaven cartoon man
Inferred. TIRED OF PAYING BILLS?, American Coin-Op September 1962 p. 105. Probably registered title WE NEVER SLEEP (K63972, Comic tired, unshaven character); no caption confirms it.
1963 Coin-Op ad I'VE GOT YOUR NUMBER with a cartoon Uncle Sam
Documented. I’VE GOT YOUR NUMBER, © 1960, American Coin-Op January 1963 p. 77. Uncle Sam with a cane. Not among the sixteen registrations.
American Coin-Op June 1963 news item Schorr Sign Service Moves to 67-43 Myrtle Ave
Documented. American Coin-Op, June 1963, p. 65: Schorr Sign Service Moves. Joseph Schorr announces new facilities at 67-43 Myrtle Ave., about 3,000 sq. ft., for waterless decals, signs and other coin-op dealer aids. The only printed item that names Joseph as the man running the shop.
Launder-matic Age 1962 Google Books snippets of the Laundesigns ad
Documented. Launder-matic Age, 1962, Google Books snippets: p. 22 (Free Brochure picturing latest additions of in-store signs) and p. 52 (Circle No. 50). The brochure itself has never turned up.
1959 photo of the Launder Center coin laundry in Lynbrook NY with cartoon signs on the wall
Documented. Starchroom Laundry Journal, September 1959: the Lynbrook Laundercenter, opened June 1959, with cartoon signs by the door. Checked and ruled out: the figures are not the Laundesigns hand, and no source ties Laundercenter to Schorr. Internet Archive.
1968 Coin-Op ad for Allan K. Jensen laundromat posters, NO PETS sheepdog
Documented. American Coin-Op, July 1968, p. 68: Allan K. Jensen Posters, Audubon, Iowa, a competing poster line. The one sample found is a sheepdog, no human figure. Jensen is not linked to Laundesigns.

Catalog of Copyright Entries 1960 entry Don't dye here, Author of the print Joseph Schorr, Laundesigns K58996
Documented. Catalog of Copyright Entries, Third Series, Works of Art, 1960, p. 69: Don’t dye here. Sign display. [Comic Dracula wearing top hat] Print. Author of the print: Joseph Schorr. © Laundesigns; 15Mar60; K58996. This is the record that named Schorr. Source: Internet Archive.
Internet Archive search inside the 1960 copyright catalog for Don't dye here
Documented. The same page in the Internet Archive reader, with the neighboring Laundesigns entries (Did you say change? and others). The 1961 volume, p. 231, holds the rest of the sixteen registrations.
1928 New York directory listing Schorr Sign Co 102-08 Roosevelt Av, Corona
Documented. 1928 directory, Sign Business listings: Schorr Sign Co, Roosevelt Av, Corona (OCR reads 102-08 and 103-08 in different volumes), exchange number ending 5067. The family sign trade in Queens goes back at least 33 years before the Laundesigns registrations. Internet Archive.

5. Census records

Census details below cover people who have died. Living relatives and private family tree entries are left out on purpose.

1950 census sheet showing occupation show card writer, printing dept of retail drug chain
Documented. 1950 census, Queens, ED 41-1417, sheet 48, line 25: Joseph Schorr, 27, occupation show card writer, industry printing dept of retail drug chain, 40 hours. Ancestry transcribed it Straw Card Writer; Vlad read the handwriting and the address, 144-27 76th Avenue. Source: National Archives 1950 Census.

Checked: the artist on line 27 of the same sheet is Joseph Rabuse, 60, born Austria, head of the next household with his wife Elsie, 60, born Germany. Occupation and industry both read artist. A neighbor, not a relative. Whether he and Joseph Schorr ever worked together is unknown. Documented (the entry); any link to the signs is unverified.

1940 census (no image saved). Queens, ED 41-569, sheet 13A, 37-16 103rd Street, Corona: Nathan Schorr, 55, born Romania, sign painter, working on own account, 44 hours the prior week; wife Rose; son Joseph, 17. Documented.

1930 census (no image saved). 37-16 103rd St, Corona: Nathan, Rose, Bella, Herbert, Gertrude, Selma, Joseph (6) and Rose’s mother. Documented.

1950, Herbert Schorr (no image saved), Joseph’s older brother, born 1912, died 1991: sign painter in his own business, 40-31 99th St, Corona. Documented. Full family notes are on People and Firms.


6. Property records and the shop

NYC ACRIS 1967 assignment of mortgage reciting the 1963 Schorr mortgage
Documented. NYC ACRIS: 1967 assignment of mortgage that recites the 1 October 1963 mortgage by Joseph and Elsie Schorr, the year of the move to 67-43 Myrtle. Source: ACRIS.
NYC ACRIS 1973 mortgage, Joseph and Elsie Schorr who reside at 67-43 Myrtle Avenue
Documented. ACRIS: 25 July 1973 mortgage to Ridgewood Savings Bank, $20,000, by Joseph and Elsie Schorr who reside at 67-43 Myrtle Avenue. The document does not describe how the ground floor was used.

The 1998 deed, Joseph Schorr as trustee in Coconut Creek, Florida, conveying the building, is in ACRIS but not shown here because it names the living private buyers.

67-43 Myrtle Avenue, Glendale, Queens, Google Street View 2024, blue awning
Documented. 67-43 Myrtle Avenue, Glendale, Google Street View, September 2024. Blue awning, roll down gate, Evergreen Dental next door at 67-41. No sign trace remains.
Schorr Sign Service storefront sign at 67-43 Myrtle Avenue, Glendale, Queens, 1980s city tax photo
Documented. 67-43 Myrtle Avenue in the city’s 1980s tax photo (taken 1983 to 1988): the storefront sign reads schorr sign service. The only picture of the shop found so far. NYC Municipal Archives via 1940s.nyc, Block 3681 Lot 38.
J. Sweeney Housefurnishings Devoe Paints store on Myrtle Avenue, Glendale, 1940
Documented. About 1940, the same storefront next to the corner Glendale Market: J. SWEENEY, HOUSEFURNISHINGS, DEVOE PAINTS. The Schorrs bought the building in 1963 from Edward J. and Elinor E. Sweeney. That this J. Sweeney is Edward J. is inferred. Cropped from the tax photo of the corner lot (Block 3681 Lot 37); the 1940 photo of Lot 38 itself is not online. Via 1940s.nyc.
Vacant store and a SIGNS / Sign-Craft shop window at 102-08 Roosevelt Avenue, Corona, 1940
Documented. 102-08 Roosevelt Avenue, Corona, about 1940, the 1928 address of Schorr Sign Co.: the store is empty with a TO LET notice, and the shop next door has SIGNS and SIGN-CRAFT in its window. No Schorr name is visible. Block 1974 Lot 49, via 1940s.nyc.

7. Clip art and comparisons

The figures on the signs were checked against stock art, clip books and greeting cards of the period. Two produced real matches; the rest are reference for style and ruled-out candidates. Details on The Artist Question.

Google Lens match between the WE'RE NOT RESPONSIBLE straitjacket figure and CSA Images stock art on Getty
Documented. Match: the WE’RE NOT RESPONSIBLE straitjacket man is CSA Images stock art, sold on Getty Images (152406867). Which came first, sign or stock image, is not settled.
CSA Images cartoon convict figures in a similar 1950s style
Reference. CSA Images convict figures drawn in the same manner. Different drawings from the sign convict.
CSA Images contact sheet of convicts and straitjacket men
Reference. CSA contact sheet 1: convicts and straitjacket men.
CSA Images contact sheet with a gravedigger and other figures
Reference. CSA contact sheet 2: a gravedigger and others in the same hand.
CSA Images cartoon cherub angel with a lyre
Reference. A CSA angel with a lyre. Not the BE AN ANGEL figure.
Still from the 1958 Butter-Nut instant coffee animated commercial on Pond5
Documented. Near match: the pitchman from Stan Freberg’s 1958 Butter-Nut Instant Coffee commercial, the twin of WE’RE SORRY. Stock clip Pond5 261568572. Found by Vlad from the Trumansburg crop.
Google Images results of Harry Volk clip book covers 1955 to 1958
Reference. Harry Volk Jr. Art Studio clip book covers, 1955 to 1958 (Gimmicks, Ad Starters, Zanies and others). Google Images; Fonts In Use and Mike Lynch Cartoons on Flickr.
Interior page of Volk Zanies clip book 1959 number 65
Reference. Volk Zanies 1959 No. 65, interior page (Bart Solenthaler scan). Multi-figure gag panels. Not the sign hand.
Volk Cliches clip book of line art cover 1958 with a cartoon head
Reference. Volk Clichés, Clip Book of Line Art, © 1958. Flickr photo 51229770081.
Side by side of 1961 Laundesigns ad figures and the Volk Cliches cover
Inferred. Side by side: the two 1961 ad figures and the Volk Clichés head. Shared idiom, not the same drawing.
Volk Wackies clip book 1959 number 58 mini booklet of cartoon figures
Reference. Volk Wackies No. 58, 1959. Closest in idiom of the Volk material seen: droopy eyes, big noses, stick legs. Flickr photo 52969059014.
Volk Wackies 1963 number 109 cover with picketing cartoon men
Reference. Volk Wackies No. 109, 1963 cover. Cover only; the interior is not online. Flickr photo 49334477936.
Paula Company 1963 and 1964 postcards compared with Laundesigns sign figures
Inferred. Paula Company postcards, © 1963 (feet on desk) and © 1964 (top hat, tongue out), beside three sign figures. Found by Vlad on eBay through Google.
Paula 1963 postcard cartoon man with feet on the desk, signed JEF
Documented. Paula 1963, the desk man. Signed JEF.
Paula 1964 postcard cartoon man in a top hat with tongue out
Inferred. Paula 1964, the top hat man. Unsigned in the images seen; shares details with the cards signed WILFING. Neither artist is identified.

8. Where this started

Phone photo of a Red Bull TV ad with a cartoon devil over a cauldron
Documented. Fall 2026: a Red Bull TV ad, snapped on Vlad’s phone. The cartoon devil sent him back to a Bensonhurst laundromat wall. The full story: A Grave Situation.
Vintage Philco Bendix clothes thief laundromat sign
Documented. Not a Laundesign: the Philco-Bendix clothes thief sign, filed under Other Vintage Laundry Signs.

Know where one of these came from, or have a photo that belongs here? Report a sign.

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