Named to 100 most influential by Fortune. PR guru to maximize fame. Inventory of celebrity chef model. Tony Bourdain released a book on his life.
- Started in media by accident in the 60’s/70’s. After getting beaten up as a probation officer, moved to Hollywood. There he accidentally met celebrities through selling them psychodelics.
- Through that, he went on to manage Alice Cooper for 40 years.
- Favorite stunts?
- “You don’t have to wait for history, you could create history.”
- Took that philosophy to entertainment
- What appeals to the audience? With Alice the connection was hatred of parents.
- His mission became to have parents ban kids from buying his records.
- After lackluster ticket sales, how does he get every parent in London to hate Alice Cooper, in ten days?
- Rented a truck and stuck a picture of Alice Cooper naked with a snake on it, and drove it through Piccadilly Square. Press ate it up.
- Instead of 1,000 true fans, they focused on 1,000 true haters.
- Making Alice the face of rebellion.
- Rick Ruben, “The best art divides the audience.”
- Rookie mistake – announcing what you’re gonna do before you did it.
- Talented managers promotes the essence of the artist.
- All for the client, not getting as many clients as possible.
- He always warned his clients that they may become so famous it will destroy them.
- Supermensch based on him.
- Ask of audience: realize how lucky you are to be born in America, in this time.
- See the miracle in anyone.
- Managed Wolfgang Puck, Nobu and many more.
- Schedules time for the things that make him happy. Jacuzzi or cook time to ground the mind when overwhelm is onsetting.
- The need for fame is often driven by the desire to be recognized. To a hole.to fill. Often, when they find that fame, the hole remains unfilled.
Buy Tim Ferriss’ latest book, Tools of Titans.
Also published on Medium.
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