- Most marketers are selfish and narcissistic. All the do is interrupt, disrupt and lie.
- Don’t start a tribe from scratch, join one and evolve it around what you do.
- Track your wins, not your losses.
- See the value of the long cut (the grind) for much better success. Short cuts are much harder.
- School needs to teach two skills – 1)how to solve problems that can’t be Google. 2)how to lead
- For parenting embrace free range kids.
- Parents ought to let kids learn through exploration.
- Enrolment – eager presence.
- Continue to create an environment of enrollment in your kids. Make an environment where they miss it if there is a snow day.
- Fear is incorrectly processed in our age. We dance around fear and it slows us down. Perhaps fear in the 21st century means that you’re moving in the right direction?
- Don’t worry about the big market. Use the small market that you can turn into your tribe.
- The big win is to truly change one person. Influence one person. Affect one person.
- Plan – deliver value to people who trust you, and generating enough money so that they can do it again.
- Personal brand – you have a brand if you want one or you don’t. Your brand is the promise that you make when engaging with other people. Good brand if you keep that promise. Bad brand if you don’t.
- Your brand is your story. Most stories are untrue and based on fear.
- Your brand is the you that consistently and persistently shows up.
- Work hard to listen to the promise that your audience wants you to make. Be consistent with your brand. Don’t be a wandering generality – be meaningful and specific.
- Essential changes are what the audience wants.
- Stand for something. Make a promise and a story.
- How do you stand out in a crowded field? Find a group of people where you are the consistent, regular choice. Because you know the audience better, not because you are cheaper. Make your work more human.
- Once you pick your niche and scale, stick to it. Grind it out. And all decisions made through the filter or, “does this advance the mission”
Confessions of a Trickster.